Archive For The “Business” Category

Why I Don’t Unsubscribe

Tweet It has been a little while since I’ve posted about email on the old blog. I’ve been guest writing on some other blogs and have been trying to come up with a few good things to write about. Like most in their morning routine I got into the office, booted up the machine, and […]

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Synergies abound between email and social media

Tweet Over the past year I have been lucky enough to be published in blogs for both DM News and iMedia. It seems as though they thought one of my recent articles on social media and email marketing was good enough to run. Wouldn’t you know it one of my Twitter colleagues @RoryCarlyle picked up […]

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What an Email Program Can Learn From a Workout

Tweet For those of you who have been to this blog before you have seen that not only have I recently started this blog but I’ve also decided to get my rear-end off of the couch and get back into a gym.  I’ve been using the excuse of my son being born last year to […]

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Don’t Lose Sight of the Basics

Tweet It is clear that in our society today people are enamored with new things.  From gadgets to gizmos to widgets people are always clamoring for the latest and greatest and will go to leaps and bounds to obtain the object of their desire.  If you need a relevant example all you have to do […]

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Why Does Email Have to Die?

Tweet This is the first and last post you will see on this blog that talks anything about death.  In talking about email I’m pretty sure that there have been numerous technologies, functionality, and fads that should have been responsible for the death of email.  As I sit here today…and last time I checked…I was […]

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Audience Development

Tweet I’ve had more interaction in the realm of Audience Development at work recently and that was the main catalyst for this post though an article yesterday on Deliverability.com today from Andrew Kordek pushed me to action. His post speaks of getting one’s house in order before going down this road and is totally spot […]

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It Ain’t Always Easy

Tweet After visiting a colleague in the office I saw an “Easy” button on his desk. These were the manifestation of the “Easy” button from the Staples commercials. We used them in a promotion the sales team was doing here at Zeta Interactive and with any promotion there were some extra. Four of which ended […]

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